Population & Deprivation: 47% live in England’s most deprived 20% of areas (Core20).
High child poverty (50.6%) and Free School Meal eligibility (41.9%).
Health Outcomes: Life expectancy below England average; large inequalities (up to 8-year gap for men).
Premature mortality 22% higher than national average; preventable mortality 25% higher. Some local areas with more than 2x the England average rate.
Behavioural Risks: Smoking, alcohol-related admissions, and obesity rates exceed Norfolk and England averages.
Childhood overweight among highest in region (Year 6: 41.5%).
Disease Burden: High prevalence of diabetes (10.9%), COPD (3.6%), and depression (17.1%).
Significant cardiovascular and metabolic conditions (diabetes ~5,900 cases).
Wider Determinants: Low economic activity (52.9% vs 61.8% East of England).
High Universal Credit (33%) and PIP entitlement (16.7%).
There is no single definition of a neighbourhood in the NHS and local authority planning context.
Neighbourhoods can be understood in several ways: Administrative or statistical boundaries such as wards, parishes, or Middle Layer Super Output Areas (MSOAs), which provide stable geographies for data analysis.
Economic centres like market towns or main urban areas, reflecting where people live, work, and access services.
Functional service areas, for example, GP practice or NHS trust catchments, which align with how health and care services are delivered.
Collaborative structures such as Primary Care Networks (PCNs) or integrated care partnerships, which represent groups of organisations working together to serve a defined population.
These neighbourhood profiles draw on recorded data for these areas -whether by GP practice population, PCN, or statistical geography - to provide a shared evidence base for planning, resource allocation, and addressing health inequalities.
GY and Northern Villages has a similar age profile to the rest of Norfolk & Waveney but with differing age profiles across the locality, with a higher proportion of children and young people in Yarmouth wards, and older populations in Caister and Hemsby.
The age group with the largest projected population growth by 2042 in Great Yarmouth and Northern Villages is people aged 75+.
Locally, the neighbourhood with the largest estimated overall population growth is Caister on Sea with a 9.2% population increase by 2042.
47.3% of the population of Great Yarmouth and Northern Villages live in small areas that are among the 20% most deprived areas in England (Core20 areas). Across Norfolk and Waveney, 14.4%% live in Core20 areas.
Neighbourhoods (MSOAs) with the highest proportions of non-White residents in Great Yarmouth and Northern Villages include Yarmouth Parade (13.8%) and Yarmouth Central & Northgate (10.7%).
In Great Yarmouth and Northern Villages, 35.7% of children aged 0-19 live in low-income families, compared to 22.8% across Norfolk and Waveney and 22.2% across England.50.6% of children aged 0 to 15 in Great Yarmouth and Northern Villages are estimated to live in poverty according to the Income Deprivation Affecting Children Index (IDACI). In England overall, this is 36.25%.
In Great Yarmouth and Northern Villages, 41.9% of pupils from Reception to Year 13 are eligible for free school meals. This is significantly higher than across all schools in Norfolk, where 22.6% of pupils are eligible.
Economically Active Definition: Aged between 16-64 and either in employment, unemployed but looking for work and could start within two weeks of an offer, or unemployed but waiting to start a job that had been offered and accepted.
During the 2021 Census, the proportion of residents (aged 16-64) who were economically active within the Norfolk and Waveney neighbourhoods was generally lower than both the East of England (61.8% economically active) and England average (60.9% economically active).
Great Yarmouth and Northern Villages recorded 52.9% of working-age residents economically active and 47.1%economically inactive, placing the area among the less economically active neighbourhoods.
Levels of economic activity reported across MSOAs in Great Yarmouth and Northern Villages in the 2021 Census were consistently below the England (60.9% active) and East of England (61.8% active) averages, with notable variation across areas.
Within the neighbourhood, Caister on Sea recorded the lowest proportion of economically active residents (aged 16-64) at 48.2%, indicating significant economic inactivity among the working-age population.
In contrast, Southtown & Cobholm and Yarmouth Central & Northgate recorded the highest proportions of economically active residents among the MSOAs at 58.8% and 56%, respectively. However, both remained below national and regional benchmarks.
Occupation, as recorded in the 2021 Census, is derived from an individual’s main job title and the activities associated with that role. Values are based on the proportion of usual residents aged 16 and over in employment. In the Great Yarmouth and Northern Villages neighbourhood there were a higher proportion of elementary occupations (15.5%), compared to 11.2% in Norfolk and 10.5% in England. Similarly, process and plant operatives accounted for 12.3% of resident’s occupations, well above the Norfolk (8.0%) and England (6.9%) averages. Caring and service roles were also higher at 12.8%, compared to Norfolk (10.6%) and England (9.3%). This suggests a relatively high concentration of individuals engaged in routine and manual forms of work within the neighbourhood, compared to county and national averages.
In contrast, only 9.8% of residents aged 16 and above in the Great Yarmouth and Northern Villages neighbourhood were reported to be in professional occupations during the 2021 Census, significantly below the Norfolk (16.6%) and England (20.3%) averages. Managerial roles were also underrepresented (10.1% vs 12.0% in Norfolk and 12.9% in England).
Universal Credit is a monthly payment from the government to help with living costs for individuals on a low income or out of work. Eligible individuals must be between 18 and 66 years of age and have less than £16,000 in money, saving and investments.
The proportion of residents claiming Universal Credit varies significantly across neighbourhoods. Great Yarmouth and Northern Villages reported a significantly higher proportion of individual claimants (33.3%) than all other neighbourhoods during August 2025. In addition, the proportion of claimants was significantly higher than both the East of England (16.3%) and England (18%) averages. This suggests this neighbourhood has higher levels of financial vulnerability and reliance on benefits than both regional and national benchmarks.
In August 2025, the proportion of residents (aged 18 to 66) claiming Universal Credit varied significantly across MSOAs within the Great Yarmouth and Northern Villages neighbourhood (ranging from 14.6%-54.9%). Yarmouth Parade recorded the highest proportion of claimants at 54.9%, significantly more claimants than any other MSOA within the neighbourhood. This figure was also significantly higher than the East of England (16.3%) and England average (18%). This suggests that Yarmouth Parade has higher levels of unemployment/ financial hardship compared with both local and wider benchmarks.
Fleggburgh, Rollesby and Martham reported the lowest proportion of claimants at 14.6%, significantly fewer claimants compared to five of the other seven MSOAs within the area and both the East of England and England average.
Personal Independence Payments (PIP) entitlement statistics covers individuals currently receiving PIP and those whose payments are temporarily suspended (e.g., during a hospital stay).To be eligible for PIP an individual needs to be between 16-66 and have a long-term condition which makes everyday tasks or mobility difficult. PIP provides support through two components: daily living (help with everyday activities) and mobility (help with getting around). The proportion of residents entitled to PIP varies significantly across neighbourhoods. Great Yarmouth and Northern Villages had a significantly higher proportion of individuals entitled to claim (16.7%) than all other neighbourhoods during June 2025. In addition, the claimant rate in this neighbourhood was significantly higher than both the East of England (8%) and England average (8.7%), indicating that the prevalence of long-term health conditions in Great Yarmouth and Northern Villages is greater than both regional and national levels. In June 2025, the proportion of residents aged 16 to 66 entitled to Personal Independence Payment (PIP) varied significantly across MSOAs within the Great Yarmouth and Northern Villages neighbourhood. Yarmouth Parade recorded the highest entitlement rates at 21.7%, significantly higher than five of the other six MSOAs within the neighbourhood. PIP entitlement in all MSOAs was significantly higher than the East of England (8%) and England (8.7%) averages, indicating that the prevalence of long-term health condition in these MSOAs is higher than seen regionally or nationally.
Compared to England, Great Yarmouth and Northern Villages has a slightly higher proportion of homes owned outright (37.1% vs 32.5%) but a lower proportion with a mortgage (20.6% vs 28.8%). Its combined social renting rate (council and housing association) is 16.0%, which is close to the national average of 17%. Private renting rate (Landlord/rent free/other) at 26% is higher than the England average. Compared to other neighbourhoods, Great Yarmouth and Northern Villages has a lower proportion of homes owned outright or with a mortgage, a higher proportion of homes privately rented and a social renting rate broadly in line with the average across the neighbourhoods.
Life expectancy in Great Yarmouth and Northern Villages is below the England average and is particularly low within Yarmouth.
This reflects entrenched health inequalities, particularly in deprived areas. Mortality rates from circulatory, cancer, and respiratory diseases are key contributors to this gap.
There is wide local variation - Great Yarmouth areas show a gap of 6 years for females and 8 years for males compared to Norfolk averages.
Yarmouth Parade and Central & Northgate have the lowest life expectancy.
Females live longer than males in all areas, but male inequality is more pronounced in deprived neighbourhoods.
While the gap in life expectancy is narrowing slightly, inequalities persist. The leading causes of premature death - circulatory disease, respiratory and digestive conditions - are more prevalent in deprived areas. Targeted prevention and improved access to care are essential.
Healthy life expectancy is generally lower in GYNV compared to other areas in Norfolk Within the Great Yarmouth and Northern Villages neighbourhood area, female healthy life expectancy was lowest in Yarmouth Parade and highest in Fleggburgh, Rollesby & Martham in 2021. Male healthy life expectancy was lowest in Yarmouth Parade and highest in Caister on Sea in 2021.
There were 1,221 deaths of people under the age of 75 in Great Yarmouth and Northern Villages in 2019 - 23. Overall, the rate of premature mortality was 22% higher than the England average. Locally, the highest rate of premature mortality was in Yarmouth Parade (Standardised Mortality Ratio = 206). The lowest rate was in Fleggburgh, Rollesby & Martham. Four local areas (MSOAs) had a significantly higher premature mortality rate than the England average . In 2019 - 23, 578 deaths of people under the age of 75 in Great Yarmouth and Northern Villages were from causes considered preventable. Overall, there was a 25% higher rate of preventable mortality compared to the national average. Locally, the highest rate of preventable mortality was in Yarmouth Parade (Standardised Mortality Ratio = 227.6). The lowest rate was in Fleggburgh, Rollesby & Martham. Four local areas (MSOAs) had a significantly higher preventable mortality rate than the England average .
Preventable behavioural risk factors have an important impact on ill health and constitute a major challenge for health and social care. Of concern are our rates of smoking, poor diet and exercise, and alcohol consumption.
Behavioural risk factors such as smoking, poor diet, physical inactivity, and alcohol consumption are major contributors to preventable disease and health inequalities in Great Yarmouth and Northern Villages.
Children – Childhood obesity is higher than the England average, particularly in Yarmouth Central & Northgate and Southtown & Cobholm.
These figures suggest early-life interventions are critical.
Adults – Smoking prevalence is higher than Norfolk and England averages.
Alcohol-specific hospital admissions are elevated compared to regional and national benchmarks.
A greater proportion of adults are overweight or obese, indicating poor diet and physical inactivity.
Environmental and Social Factors – Yarmouth Parade shows elevated hospital admissions for children under 5, likely linked to smoking, poor housing, and limited access to primary care.
These risks are preventable, highlighting opportunities for targeted community and family-based interventions.
Implications – High prevalence of behavioural risks contributes to chronic disease burden (diabetes, cardiovascular disease).
Tackling smoking and obesity could significantly reduce health inequalities and improve long-term outcomes.
Great Yarmouth and Northern Villages has a high burden of long-term conditions (LTCs) compared to national averages, contributing to poor health outcomes and increased healthcare demand. These conditions include diabetes, COPD, depression and CHD.
Implications – High prevalence of LTCs and associated risk factors drives health inequalities and premature mortality.
Integrated strategies focusing on smoking cessation, weight management, and early detection are critical.
This chart shows the estimated number of patients with major long-term conditions within the Great Yarmouth & Northern Villages PCN. Diabetes affects around 5,900 adults, and chronic kidney disease affects 3,300 people.
Stroke and transient ischaemic attack affect approximately 1,700 people. These figures highlight a significant burden of metabolic and cardiovascular disease, reinforcing the need for integrated prevention and management strategies.
Great Yarmouth and Northern Villages MSOAs tend to cluster toward the higher end of the scale for most hospital admission measures, indicating worse outcomes compared to other areas.
These local areas show consistently elevated hospital admission rates, particularly for older adults and children, which may reflect higher underlying health needs, deprivation, or service access issues.