Living in poverty impacts on health, education, social and psychological outcomes, limiting development and preventing people from reaching their full potential. Children from a poor background are more likely to be bottle fed, breathe second-hand smoke, become overweight, perform badly in school, have poor mental health and die in the first year of life or in an accident. These impact on life chances in adulthood including many aspects of health and wellbeing such as heart disease, mental health, educational achievement and economic status.

In 2016, 15.1% of Norfolk’s children (under 16s) were defined as living in low income families. This is less than England at 17.0%. Across Norfolk this value varies by district with Broadland having the lowest rate (8.9%) and Norwich (22.3%) the highest rate.