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Risk factors influencing health and wellbeing
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Topic summaries

Physical Activity - Active Map

Active Map interactive mapping tool

The Active Map is an online, interactive mapping tool that supports partners in the needs led development of physical activity across the county. Using a wide variety of datasets covering areas such as sports participation, health, deprivation and population, the tool provides a visual platform for partners to cross reference high priority areas against the location of local facilities to ensure effective and efficient planning of activities.

By bringing the various measures into one place, the new toolkit makes gaps easier to identify, the information more accessible and easy to use for anyone with an interest in physical activity – commissioners and providers.

This is a collaborative piece of work between Information Management, Public Health and Active Norfolk departments.

The data in the toolkit will be updated as and when new data becomes available.

Tobacco control and Smoking

Norfolk Tobacco Control Strategy – 2016

Foreword to Strategy

Smoking remains the biggest cause of preventable deaths in Norfolk and increases health inequalities between socio-economic groups. Consequently, the Tobacco Control Alliance has set itself the strategic vision "to make smoking history for the people of Norfolk".

The Alliance's Tobacco Control Strategy recognises that in Norfolk smoking prevalence has reduced from 20% in 2010, to 18% in 2013. Yet despite this welcome reduction, smoking continues to have a detrimental effect on health and economic well-being in the County. The Strategy therefore contains three goals:

  • To 'Turn off the tap' of young people who become smokers
  • To assist every smoker to quit smoking
  • To protect families and communities, especially children, from tobacco related harm

The various organisations which make up the Tobacco Control Alliance allow it to pursue these agreed Strategic goals through multi-agency efforts that encompass prevention, education, cessation and recovery. By establishing common strategic priorities among the many members of the Alliance, the Strategy should enable increased and more effective Tobacco Control partnerships across Norfolk, and it will be updated in the light of best practice. It is hoped, therefore, that the rejuvenated Tobacco Control Alliance will make real progress toward making 'smoking history for the people of Norfolk.

Tobacco Control: JSNA support pack (Norfolk)

Key data sources for planning effective tobacco control in 2015-16

Smoking continues to kill nearly 80,000 people in England every year and is the number one cause of preventable death in the country, resulting in more deaths than the next six causes combined. Tobacco use is also a powerful driver of health inequalities and is perhaps the most significant public health challenge we face today.

To fully understanding how your local tobacco control network is responding to these problems, locally and nationally held data can be used. Data relating to local areas' targeted tobacco control interventions is not collected nationally, but should be available at a local level and a list of wider data sources is referenced within the Tobacco Control JSNA support pack.

This pack aims to signpost you to available tools and datasets to support the local authorities and partners, to make the case for local tobacco control interventions.

Find out more...

Economic development and prosperity

Local Economic Assessment

The Local Economic Assessment (LEA) provides a comprehensive picture of local economic conditions, providing the evidence base to inform local strategies and policy development.

Norfolk's LEA is made up of the following documents – click on the titles to access each one:

Quarterly economic intelligence reports

These reports bring together key business, economic and labour market intelligence to provide a regular insight into the current state of the Norfolk economy.

Community safety

Road Casualties in Norfolk - 2014

This report has been prepared by Norfolk County Council as an update to the Road Casualty Reduction Baseline Report 2013. The report provides a summary of data updates which are available to support the work of the newly formed Road Casualty Reduction Partnership (RCRP) and its sub-groups.

This report brings together data in a format which relates specifically to key target road user groups. A key objective is to support the evidence-led targeting of resources by the RCRP through improved data-sharing around the identification and evaluation of current Business Plan actions.

Alcohol and Substance Misuse

Norfolk Dual Diagnosis: Health Needs Assessment - 2015

Co-existing mental ill-health and alcohol/substance misuse (Dual Diagnosis) is a common complication for people with mental illness. In addition alcohol/substance misuse can itself lead to mental ill-health and exacerbate existing mental health conditions. This health needs assessment makes a number of recommendations for addressing the pressing health needs of people in Norfolk with co-existing mental ill-health and substance misuse.


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